J-beauty: A deep dive into Japan's skincare philosophy
What's the story
Asian skincare has become the buzzword in the beauty and makeup industry. K-beauty or Korean beauty has been in trend for a long time. Now it's time to move on to J-beauty or Japanese beauty.
J-beauty is Korean beauty's amiable cousin. This newest craze among beauty enthusiasts is a skincare regimen that removes years from your face.
Let's understand it further.
Holistic approach
J-beauty focuses on holistic beauty
In contrast to Western skincare, which emphasizes spot-fixes like blemish treatments, Japanese beauty adopts a more comprehensive strategy.
While it isn't as comprehensive as a K-beauty regimen, it nonetheless emphasizes the entire feel and appearance of the skin.
J-beauty can be defined as a timeless skincare routine that improves your skin over time rather than acting as a temporary fix or solution.
Principles
Know its major principles
Similar to the rather austere Japanese lifestyle, J-beauty calls for the careful application of fewer items. Achieving the optimal results from the skincare regimen also heavily depends on massage and technique.
Japanese skincare products are more gentle and use fewer harsh ingredients.
Additionally, there is an ease with which the routine can be followed involving only a few simple steps.
Concept
Cleansing and nourishing - Key aspects of J-beauty
At the heart of J-beauty's skincare philosophy lies a concept akin to a coin: one side embodies cleansing and exfoliating, while the other emphasizes protection and nourishment.
Both facets play vital roles in a Japanese beauty skincare routine, forming an essential balance for optimal skin health.
The ultimate goal in most Japanese skincare regimens is achieving skin as soft and supple as mochi.
Process
Here's how the routine goes
The two-step cleansing process involves an oil-based cleanser followed by a water-based cleanser to thoroughly cleanse and purify the skin.
J-beauty encourages a layered approach to skincare, with lightweight formulations applied in a specific order to maximize absorption. These steps include applying toner, serum, moisturizer and sunscreen.
Meanwhile, the evening routine involves exfoliation and sheet masks in addition to the aforementioned steps.
Natural ingredients
J-beauty uses natural ingredients
The pursuit of beauty involves using clean, pure, and natural ingredients.
Rich in antioxidants, green tea is commonly used to soothe and protect the skin. Rice extracts, white jelly mushrooms, tofu, and honey are frequently utilized in J-beauty products.
Further, the fallen petals of the famous Japanese cherry blossom trees are frequently used to lessen wrinkles, age spots, and skin irritation.