Farhan Akhtar, Ritesh Sidhwani ink multi-film deal with Amit Chandrra
What's the story
Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment has joined hands with Amit Chandrra's Trigger Happy Studios for a multi-film collaboration.
This partnership aims to deliver diverse content to a wide audience, primarily focusing on theatrical releases while also exploring digital platforms.
Excel Entertainment, known for its innovative approach and commitment to quality, has produced several cult classics over the past two decades.
Excel's achievements
Excel Entertainment's diverse portfolio
Excel Entertainment has consistently set new benchmarks in the Indian film industry with its diverse portfolio.
The studio has produced a range of films, from intense war dramas like Lakshya and crime thrillers like the Don franchise to light-hearted comedies such as the Fukrey series.
Other notable productions include Dil Chahta Hai, Rock On, Dil Dhadakne Do, Talaash, Zindagi Na Milegi Dobara, and Gully Boy.
Akhtar's statement
'Partnership represents a new chapter...'
Akhtar, the co-founder of Excel Entertainment, expressed his admiration for Chandrra and Trigger Happy's work.
He said, "We've enjoyed a creative partnership with Amit Chandrra and Trigger Happy for over a decade. Their consistent ability to produce compelling trailers for our films has always impressed us."
Sidhwani stated that the collaboration with Trigger Happy Studios marks a new chapter in their journey. He emphasized that their shared vision made this partnership a natural progression.
Upcoming projects
First project from collaboration to be announced soon
Chandrra, on the other hand, shared that the partnership with Excel was born out of mutual respect and a common vision. He expressed enthusiasm about collaborating with like-minded individuals who prioritize authentic storytelling.
The collaboration has already assembled a team of renowned directors who are developing content across various genres.
The first project from this partnership is anticipated to be revealed soon, with production scheduled to commence in the coming months.