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    Home / News / Business News / Baidu chooses Huawei AI chips over NVIDIA amid US pressure
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    Baidu chooses Huawei AI chips over NVIDIA amid US pressure
    Baidu ordered AI chips worth Rs. 523 crore from Huawei

    Baidu chooses Huawei AI chips over NVIDIA amid US pressure

    By Rishabh Raj
    Nov 07, 2023
    02:53 pm

    What's the story

    Chinese tech giant Baidu has reportedly placed an order for 1,600 artificial intelligence (AI) chips from Huawei this year, reported Reuters citing two unnamed sources familiar with the matter.

    This development indicates a shift from NVIDIA and suggests that US pressure is pushing Chinese companies to consider Huawei's products as an alternative.

    Baidu was not previously known to be an AI chip customer of Huawei.

    Details

    Order placed ahead of US export restrictions

    The order for Huawei Technologies' 910B Ascend AI chips was made in August.

    This was prior to the US government's implementation of new rules in October, that tightened restrictions on chip exports to China, including those from US chip powerhouse NVIDIA.

    The order is valued at around Rs. 523 crore, with Huawei expected to deliver all the chips by year's end.

    What Next?

    Significance of the order

    While the order is small compared to the thousands of chips top Chinese tech firms have typically ordered from NVIDIA, it holds significance as it shows how some companies may be moving away from the US firm.

    Baidu, along with Tencent and Alibaba, has been a long-time customer of NVIDIA and was not previously known to be an AI chip client of Huawei.

    Insights

    Domestic alternative to NVIDIA

    Although Huawei's Ascend chips are still viewed as far inferior to NVIDIA's in terms of performance, they represent the most advanced domestic option available in China.

    One source told Reuters, "They were ordering 910B chips to prepare for a future where they may no longer be able to purchase from NVIDIA."

    Facts

    Huawei's opportunity amid US curbs

    Last month, analysts predicted that US export restrictions would create an opportunity for Huawei to grow in its $7 billion (roughly Rs. 58,291 crore) domestic market.

    The company has been under US export controls since 2019. This order adds to evidence of Huawei's technological progress as Beijing invests in its domestic semiconductor industry and encourages state-owned enterprises to replace foreign technology with local alternatives.

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