Who is Robby Starbuck: Architect of Walmart's 'woke policy' rollback
What's the story
Walmart, the world's largest retailer, is overhauling its diversity, equity, and inclusion (DEI) policies.
The decision comes amid pressure from conservative activists and a possible boycott threat.
Robby Starbuck, a leading anti-woke activist, has taken credit for the changes after speaking with Walmart executives.
Policy revisions
Walmart's policy changes and Starbuck's influence
Starbuck claimed he had convinced the company to pull certain sexual and transgender products aimed at children as well as review grants to Pride events.
However, Walmart clarified these changes were already in the works and not just because of Starbuck's influence.
The retailer also confirmed it would no longer prioritize race or gender while offering supplier contracts, stressing it has never used quotas for the same.
Inclusive approach
Walmart's commitment to inclusivity amid policy changes
Walmart also announced it would stop using terms such as 'LatinX' and 'DEI' in official communications.
The company will also stop participating in the Human Rights Campaign's LGBTQ+ workplace inclusion index.
Despite the changes, Walmart reaffirmed its commitment to creating a sense of belonging for all associates, customers, and suppliers.
The retailer aims to ensure family-friendly environments at events it financially supports.
Activist impact
Starbuck's influence on corporate policy changes
Starbuck has previously swayed policy changes at other corporate giants such as Ford and Harley-Davidson.
He has a massive following on social media platform X, where his posts are frequently amplified by high-profile individuals like Elon Musk.
According to the Human Rights Campaign's 2024 LGBTQ+ Climate Survey, many LGBTQ+ people consider companies' DEI efforts as a priority when deciding where to work or shop.
The survey revealed that 80% of LGBTQ+ adults would boycott companies rolling back DEI initiatives.
Ongoing advocacy
Political shifts and continued advocacy for DEI efforts
Walmart's move comes amid recent political changes after former President Donald Trump's election win.
Trump has been critical of DEI initiatives and appointed Stephen Miller, a vocal critic of such policies, as deputy chief of policy in his new administration.
Despite the changes, some lawmakers still push for DEI efforts in corporate America. A group of Democrats recently urged Fortune 1000 leaders to keep their DEI commitments as part of ensuring equal opportunities for all Americans.