X to rival Instagram, TikTok with short video interface
What's the story
Elon Musk envisions X (formerly Twitter) as an everything app, and recent enhancements to the platform demonstrate this ambition.
It seems X's plans for the future include a short video interface that can rival the likes of Instagram and TikTok. Users now encounter more video tweets and can swipe up to watch related content, similar to TikTok's infinite scrolling interface.
Elon Musk said X would integrate immersive video into the "main user interface" when it is excellent.
Twitter Post
Musk said X's immersive video is starting to get good
Immersive video on X is starting to get good. Just swipe up for next video.
— Elon Musk (@elonmusk) August 16, 2023
Details
X's video interface may support longer videos too
Currently, X's video interface allows users to swipe between related videos, with a maximum duration of under three minutes. It remains uncertain whether the platform will support longer videos in the future.
X Premium allows verified users to upload two hours-long videos, so X's video interface may support it.
To create a more engaging experience, the platform needs improvements such as seamless comment interaction within the immersive view.
Musk's tweets suggest a short video interface akin to Instagram and TikTok.
What Next?
X is working on multiple video features
X has been busy improving its video features. The platform recently brought back its live broadcast feature.
The company also plans to introduce video calling to the social media site. The changes are aimed at making X an all-in-one app, which will be a favorite destination for creators and normal users.
An immersive short video interface has done wonders for both TikTok and Instagram. X and Musk are probably aiming to replicate the same success.