WhatsApp to allow users track the reach of Channel updates
What's the story
Popular instant messaging platform WhatsApp is working on a facility, that will allow users to track how many times a Channel update has been viewed.
By being able to monitor the view count on Channel updates, users can assess the impact and reach of their messages, and understand which content is most appealing to their audience.
The feature is currently in development and will be included in a future update of the app.
Details
The feature is not exclusive to Channel admins
The feature showcasing the view count for specific Channel updates will be visible right within the message bubble.
This will assist Channel owners in determining the outreach of their updates and could encourage users to produce more engaging and informative content.
This will benefit individual users and organizations that utilize WhatsApp Channels as a broadcasting tool.
It's important to note that all Channel members will be able to see how many times a Channel message has been viewed.
Insights
Availability and future updates
WhatsApp has been working on upgrading its Channel experience, and the new feature to access the view count of Channel updates could be a handy tool to enhance interactiveness and make better content for the members.
In addition, the Meta-owned app may soon allow Channel owners to add more admins, making way for several users to contribute simultaneously.