WhatsApp is rolling out Meta AI for business accounts
What's the story
WhatsApp has launched a new update, version 2.24.19.16, through the Google Play Beta Program.
The highlight of this update is the introduction of a Meta AI assistant feature, specifically designed for businesses.
Currently, this feature is being tested by select beta users, and will be gradually rolled out to more users in the coming weeks.
Feature details
A game-changer for businesses
The Meta AI assistant is a chatbot that allows users to interact with WhatsApp Business via voice commands.
This feature aims to enhance the natural flow of communication by providing a hands-free interaction experience.
It is specifically designed to assist businesses in generating personalized insights and learning new skills, thereby contributing to their growth.
Additional benefits
Meta AI's role in organizational tasks and content creation
In addition to providing insights and skills, the Meta AI assistant can also help businesses with organizational tasks. This allows them to focus on their core operations.
The chatbot can be used creatively by businesses for generating unique pictures and content for their catalog, designing ads, or updating their profile on WhatsApp Business.
Customer relations
Meta AI's advanced features for customer engagement
The business version of Meta AI is more advanced than the standard one.
It is designed to aid businesses in attracting new users, and strengthen customer relationships by providing personalized product recommendations.
The assistant can also assist in customizing the business profile, such as writing an engaging description and making catalogs to showcase products or services effectively.