EA's upcoming social app wants to bring sports fans together
What's the story
Electronic Arts (EA), a leading video game publisher, is set to expand its digital footprint with the introduction of a new mobile application.
The company announced this development during an investor presentation today.
The EA Sports app will initially be available for iOS and Android users in Spain this fall.
According to EA's press release, the upcoming platform is designed as a "socially-driven app."
App features
EA Sports app: A hub for sports enthusiasts
The EA Sports app will offer a variety of features to keep users engaged and updated.
These include a discovery feed for the latest news and highlights from favorite teams, interactive challenges during live games, and community "arenas."
The initial version of the app will focus on global football content in partnership with LaLiga, offering live sports data, social messaging, interactivity, challenges among other features.
Future plans
EA Sports app to expand beyond football
While the initial focus of the EA Sports app is on global football, EA has plans to incorporate more sports into the platform in the future.
This expansion could potentially include popular franchises like Madden NFL or EA Sports College Football.
The announcement aligns with CEO Andrew Wilson's recent statement about the company's intention to "double down" on sports, indicating that this new app is part of those efforts.