Bluesky's user base surges to 9M following Brazil's X ban
What's the story
Bluesky, a social media platform, has reported a significant increase in its user base.
The company announced yesterday that it had gained three million new users, pushing its total user count to over nine million.
This surge represents an approximately 50% growth within a week, since the Brazilian Supreme Court imposed a ban on Elon Musk-owned X.
Popularity
Bluesky tops free iPhone app charts in Brazil
Following the ban on X, Bluesky has risen to prominence on the free iPhone app charts in Brazil.
It currently holds the second position, trailing behind Meta's competing app Threads.
This surge in popularity indicates a shift in user preference toward alternative social media platforms, amid regulatory changes in the country.
Upcoming features
Bluesky to introduce video support
In response to its growing user base, Bluesky has announced plans to introduce video support "soon."
This feature is expected to enhance user experience and further boost the platform's popularity.
The company's commitment toward continuous improvement underscores its dedication to meeting the evolving needs of its users.
Stats
85% of its new users are from Brazil
Bluesky began as an X-backed initiative aimed at developing an open social protocol. However, it has since evolved into an independent, venture-backed start-up that officially launched in February.
Bluesky has disclosed that a significant 85% of its new users are from Brazil. This influx has occasionally resulted in technical issues due to the rapid increase in user numbers.