Flipkart-owned Myntra launches Blink Go fitness tracker for Rs. 4,199
What's the story
Flipkart-owned Myntra has entered the wearables space with Blink Go - its first fitness tracker developed by the company's in-house innovation lab.
The launch comes weeks after the fashion e-commerce giant acquired WitWorks - a Bengaluru-based start-up that produces smart wearable devices.
Priced at Rs. 4,199, the Blink Go comes with a host of fitness-related features including activity tracking and heart rate monitoring.
Features
Blink Go can track distance, calories and monitor heart rate
The Blink Go smart wearable can track activities such as steps, calories, sleep and can also monitor heart rate via a dedicated sensor.
You can also set personal fitness goals including Sleep Goals which lets you set a weekly sleep goal, create bedtime reminders, and wake-up targets.
The device also offers 'Leaderboard' for challenging friends on fitness tasks and 'Achievement Sharing' for sharing milestones.
Specifications
Blink Go is water-resistant and can pair with your smartphone
The Blink Go smart wearable features a color TFT touchscreen display and comes with several interchangeable designer straps.
The device is water-resistant (IP 67-rated), supports Bluetooth 4.0 and offers 3-5 days of battery life.
It is compatible with Android (5.1+) and iOS (10+) and can be synced with your smartphone to receive call/text alerts along with notifications for WhatsApp and mail, among others.
Information
Blink Go is built on Myntra Wearable Platform
The Blink Go is built on Myntra Wearable Platform - the company's software platform that will power its wearable products and that of other OEMs. The platform allows wearables to "discover and communicate with each other" and will be the basis for all future wearables.
Availability
Blink Go will be available at Rs. 1,679 starting tomorrow
Myntra is offering Blink Go at an introductory price of Rs. 1679 (plus taxes) at the company's flagship sale event End of Reason Sale (EORS) which starts tomorrow i.e. June 22.
Moreover, in the box, you'll get a Blink Go device, a design strap (of your choice), a complimentary black-colored sports strap and some paperwork related to setting up your device.