Airtel's AI tool detects 55M spam calls within 19 days
What's the story
Bharti Airtel has revealed that its newly launched AI-powered spam detection tool has successfully flagged over 55 million potential spam calls and one million spam SMSes in Kerala.
Notably, this was achieved within just 19 days of the system's launch.
The initiative comes as part of Airtel's bid to protect its massive customer base of 8.8 million in the state, from digital threats and increasing frauds.
User accessibility
Airtel's AI solution: A boon for customers
Amit Gupta, Chief Operating Officer (Kerala) of Bharti Airtel, said all Airtel mobile users in Kerala can now automatically access these free solutions.
The accessibility doesn't require any service request or app download from the user's end.
Gupta highlighted that mobile users are increasingly falling prey to scams, fraud, and malicious communications.
These activities have led to a loss of ₹170 crore across networks in India, almost double the amount as compared to last year.
Functionality
How does Airtel's spam call detection solution work?
Airtel's AI-powered spam call detection tool employs a unique algorithm to identify and categorize calls and SMS messages as "suspected scam."
The system analyzes a variety of parameters including the caller or sender's usage patterns, call/SMS frequency, and call duration in real time.
By cross-referencing this information against known spam parameters, the system can accurately flag suspected spam calls and SMS messages in order to alert its users.