TikTok's 'Ketchup Challenge' puts relationships to test; goes viral
What's the story
The latest TikTok trend, known as the "Ketchup Challenge," has women smearing ketchup on the kitchen countertops and requesting their male partners to clean it up.
This peculiar trend, which has amassed over 209 million views under #ketchupchallenge, began with a video posted on December 26, 2023, featuring a user's fiancé attempting to clean hot sauce using a paper towel.
The challenge has received mixed responses, with some amused by the participants' cleaning methods, while others question its intent.
Reactions
Varied reactions and cleaning techniques
Reactions to the "Ketchup Challenge" have been diverse, with some partners impressing their significant others with their cleaning prowess, while others creating more chaos or resorting to unusual techniques.
Per reports, TikTok user @bizwithamina's boyfriend skillfully cleaned the ketchup using a paper towel and a wipe, earning praise from viewers.
On the other hand, user @debbiekval's boyfriend merely spread the ketchup in circles with a napkin, prompting comments like "Ngl this is a valid reason to leave him."
Brand
Heinz joins the fun and users mock the trend
Even Heinz, a popular food brand, joined in the "Ketchup Challenge," sharing a video of a man who cleverly cleaned up the ketchup by purchasing frozen fries and using the ketchup as a dipping sauce.
Many were left wondering why cleaning ketchup is considered a challenge for adult men.
In a skit by @jamiesoneileen, she asks, "Why aren't we praising women for having a basic domestic labor skill?" and responds, "Because it's not a challenge for us, it's just expected."
Analysis
Analyzing the challenge's impact on relationships
The "Ketchup Challenge" has ignited conversations about domestic labor and cleaning duties within relationships.
TikToker Jareen Imam weighed in on the trend, asking, "If there is spilled ketchup on the counter and your boyfriend doesn't know how to clean it up, is he dumb or are you a jerk for intentionally making a mess and trying to see how he can fix it?"
Imam believes the challenge doesn't define the quality of one's partner but encourages discussions about household cleaning.
Other trends
Social media trends testing relationships
The "Ketchup Challenge" highlights how social media users increasingly use viral trends to evaluate their relationships.
Women are turning to online platforms to lightheartedly showcase their partners' skills or lack thereof.
While the challenge has faced criticism for potentially reinforcing gender stereotypes and expectations, it also offers couples a chance to engage in playful interactions and share laughter together.