Influencer inspires 500 fans to replicate popular KOL's 'baby-face' look
What's the story
Wang Jing, a popular beauty influencer in China, has inspired over 500 of her fans to undergo cosmetic surgery to achieve her "baby-face" look.
This trend is characterized by large eyes, plumped-up lower eyelids, and a small chin, symbolizing youth and innocence.
Jing, a 30-year-old from Zhejiang province in eastern China, shares her experiences with cosmetic surgery and fashion on Douyin with her nearly one million followers.
Cosmetic journey
Wang Jing's journey to achieve 'baby face'
Wang Jing has invested over a million yuan ($140,000 or ₹1.16 crore approx.) in surgeries to attain her youthful appearance.
In her videos, she candidly discusses the procedures she has undergone over the years.
"After the initial surgeries, my face was uneven and bumpy. Through multiple corrective procedures, I finally achieved the ideal baby face," Jing shared with her followers on Douyin.
Beauty sacrifices
The price of beauty: Wang Jing's sacrifices
Jing has spent half of each year recovering from surgeries, enduring significant pain in her quest for the perfect "baby face."
"I've endured so much pain, the beauty I have now is well-deserved," she said.
Her look has been hailed as the ideal model for this specific aesthetic by the cosmetic surgery industry, further fueling its popularity among young women.
Influencer impact
Wang Jing's influence on cosmetic surgery industry
Jing's "baby face" has become a sought-after look among young women, with many wanting to replicate it.
One Douyin user wrote, "Just like make-up styles can be imitated, many young women want to replicate Wang's baby face. It's as if time has frozen, giving an innocent and baby-like charm."
Online sources reveal that Jing runs her own cosmetic medical clinic where she uses her face as the template for clients' procedures.
Beauty costs
The cost of emulating Wang Jing's look
At Jing's clinic, achieving her "baby face" look comes with a hefty price tag.
Three hyaluronic acid injections to plump up the face cost 38,888 yuan ($5,500 or ₹4.56 lakh approx.), while obtaining the same shoulder shape as Jing's costs 25,888 yuan ($3,624 or ₹3 lakh approx.).
Reports indicate that over 500 people have already replicated her look based on customer cases shared on Douyin.
A user commented, "Wang is building her kingdom, where everyone looks the same as her."
Fan following
Fans embrace Wang Jing's 'baby face' look
One of Jing's fans, known as Jingjing, reportedly spent over 60,000 yuan ($8,500 or ₹7.05 lakh approx.) to acquire the "baby face" look.
She shared her experience on the Xiaohongshu social media platform: "I finally joined Wang's kingdom. After investing in my face, I realized I could also be beautiful and confident."
This trend among fans has sparked a heated debate on mainland social media about individuality and self-expression.