Western-Railway sees 220% rise in sale of mobile-tickets after campaign
What's the story
The Western Railway today said it has witnessed a 220% rise in the sale of train tickets booked through UTS mobile ticketing application after a 10-day-long awareness drive held recently to promote the use of this app.
As part of the drive, the railway staff convinced commuters at the ticket window to switch over to the mobile ticketing app.
Here's more.
Information
Stations where campaign drives were conducted
The WR had conducted the awareness drive at its 12 key stations - Churchgate, Dadar, Bandra, Vile Parle, Andheri, Malad, Kandivali, Borivali, Mira Road, Bhayandar, Nalasopara, and Virar- between June 11 and 20, an official said.
Objective
What was the objective of campaign?
Its main objective was to encourage more people to use the ticketing app, Ravinder Bhakar, chief spokesperson of the WR, said adding that the WR had launched UTS mobile application in Aug'15.
"Through this app, all unreserved and season tickets can be booked and it also has options for both paperless and paper ticket (through ATVM or booking window)," Bhakar said.