'Vicky Vidya Ka...' is steady; collects ₹41.11cr in 19 days
What's the story
Bollywood film Vicky Vidya Ka Woh Wala Video, starring Rajkummar Rao and Triptii Dimri, has earned around ₹41.11 crore in 19 days.
Although the film saw a spike in earnings during its third weekend with around ₹1.2 crore earned each day, it saw a huge drop on Monday and Tuesday, earning just ₹45 lakh each day.
Trade experts estimate the film's lifetime business at ₹42-45 crore.
Market analysis
Film's performance in key markets under scrutiny
Despite its mass appeal, Vicky Vidya Ka Woh Wala Video hasn't done as well as expected in key markets like Delhi, Uttar Pradesh, and Gujarat.
The film's earnings are expected to exceed Rao's previous film Mr and Mrs Mahi but miss out on his other movie Srikanth.
These projections are based on the current trend of daily collections hovering around ₹40 lakh.
Box office battle
'Vicky Vidya Ka...' faces competition from Diwali releases
The film's earnings are likely to be affected by the release of Bhool Bhulaiyaa 3 and Singham Again this Diwali.
With a small window till Friday, November 1 to rake in more moolah, Vicky Vidya Ka Woh Wala Video and another film Jigra will probably witness a drop in screen count post-Diwali due to these new releases.
This makes it difficult for the films to hold up at the box office.