Is Shah Rukh Khan filming Shoojit Sircar's movie?
What's the story
Bollywood superstar Shah Rukh Khan was recently seen at Mehboob Studio in Bandra, sparking rumors of a look test for an upcoming film project.
However, contrary to these speculations, sources have confirmed to Mid-Day that Khan was shooting a collaboration for a brand campaign with director Shoojit Sircar.
The advertisement is for a well-known cookie brand and not for any feature film, as previously assumed by fans and media alike.
Ad shoot
Khan's distinct look sparked film rumors
An on-set picture showing Khan standing in a kitchen while wearing an apron added fuel to the fire.
A source from the production team clarified to Mid Day, "Shah Rukh's look was so distinct that people assumed it was a look test. It led to rumors about him fronting Shoojit's next feature film."
"But the two actually teamed up for a cookie commercial. The ad has a slice-of-life appeal."
Ad details
Khan and Sircar's collaboration wrapped up over the weekend
The shoot for the cookie commercial started on Friday afternoon and ended late at night. Even after wrapping up his scenes, Khan stayed on to discuss with Sircar to perfect the scenes.
The insider added, "Even after filming his portions, Shah Rukh was fully involved, discussing minute details with Shoojit to perfect the scenes. He brought his usual charm."
The campaign will air in the coming two weeks.