'Singham Again' vs 'Bhool Bhulaiyaa': Ajay-starrer wins screen sharing battle
What's the story
The producers and distributors of the much-awaited films Singham Again and Bhool Bhulaiyaa 3 have come to an agreement over screen sharing for their opening weekend.
The agreement, which was reached after fierce negotiations, gives Ajay Devgn's Singham Again a lion's share with 60% of screens across India.
Kartik Aaryan's Bhool Bhulaiyaa 3 will be released on the remaining 40% screens. Both films will be released on Friday.
Allocation details
Screen allocation varies across different cinema chains
The screen-sharing agreement varies across different cinema chains and theaters, with the national average ratio favoring Singham Again at 60:40.
PVR Inox, India's biggest movie chain and distributor of Singham Again, has also followed this split.
Other chains such as Cinepolis, MovieMax, NY Cinemas, Rajhans, MovieTime, and Miraj have adopted a similar 60:40 division in favor of Singham Again.
Negotiation outcome
Negotiations led to balanced screen-sharing agreement
Initially, the makers of Singham Again were adamant about a 70:30 or 65:35 split in their favor. However, since Bhool Bhulaiyaa 3 is a major release, such a highly skewed ratio was unacceptable.
The Bhool Bhulaiyaa 3 team showed flexibility and was willing to accept either a 50:50 or a slightly less balanced 55:45 split favoring Singham Again.
Both parties finally settled on the final average national screen-sharing ratio of 60:40.
Single screen split
Single screen theaters also adopted 60:40 split
In line with the national average, single-screen theaters have also adopted a 60:40 split.
Some have opted to give all shows to Singham Again, while others have given all their slots to Bhool Bhulaiyaa 3.
This balanced distribution is considered a win for both T-Series and AA Films, the companies behind these films.
Meanwhile, advance bookings for both titles are also on.
Which one will you be watching this weekend?