'Salaar' re-release: Will Prabhas starrer claim the highest-grossing title?
What's the story
Due to its enduring popularity on OTT, the Prabhas-starrer, Salaar: The Ceasefire, will be re-released on Friday.
The film, which was originally released on December 22, 2023, has already sold more than 37,000 advance tickets with five days left for the re-release.
If it continues like this, it can become the highest-grossing re-release at the Indian box office.
Regional focus
'Salaar' re-release to target select cities in South India
Notably, the re-release of Salaar: The Ceasefire will be limited to select cities in Andhra Pradesh, Telangana, and Karnataka.
With this strategic decision, the makers are hoping to capitalize on the film's OTT popularity and cater to its fanbase in these regions.
The early morning shows are also being planned by exhibitors, further indicating a growing demand for the big-screen experience of the film.
Box office predictions
'Salaar' re-release expected to reach ₹500 crore club
The action thriller Salaar initially raked in about ₹480.26 crore at the Indian box office and is only ₹19.74 crore short of the ₹500 crore gross mark in the domestic circuit.
The film's re-release is expected to enhance its earnings and get it into the ₹500 crore club.
Considering the recent wave of re-releases and Prabhas's insane fan following, it will happen soon.
Franchise expansion
'Salaar 2' in the pipeline following re-release success
The success of the first installment's re-release shows how strong the franchise's following is. This demand will surely benefit the second installment, Salaar: Shouryanga Parvam.
Director Prashanth Neel will start work on Salaar 2 after the shooting of his current project with Jr NTR is complete.
The anticipation for this sequel is already high, thanks to the worldwide appeal of the franchise.
Meanwhile, Prabhas has multiple films in his kitty, with The Raja Saab poised to be his next release.