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    Home / News / Entertainment News / Finally, Priyanka breaks ties with Nirav Modi's jewelry house
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    Finally, Priyanka breaks ties with Nirav Modi's jewelry house

    Finally, Priyanka breaks ties with Nirav Modi's jewelry house

    By Mudit Bhatnagar
    Feb 23, 2018
    04:34 pm

    What's the story

    Not wanting her name to be in any way associated with Nirav Modi who has been accused of a major financial fraud, Priyanka Chopra has terminated her contract with his diamond jewelry house.

    PeeCee was one of the brand ambassadors of Nirav Modi jewels and had appeared in an ad campaign along with Sidharth Malhotra.

    Here's more.

    Twitter Post

    Priyanka's spokesperson confirmed she's ending her pact with Nirav

    In light of recent allegations, Priyanka Chopra has chosen to terminate her contract with the #NiravModi brand: Priyanka Chopra's spokesperson (File Pic) pic.twitter.com/NnXYBeYc0Q

    — ANI (@ANI) February 23, 2018

    Details

    Sidharth too has disassociated himself from Nirav

    As soon as Nirav was named in the scam, Sidharth had informed the media that his contract with the designer got over a year ago and now he has nothing to do with him or his brand.

    Apart from these two actors, Lisa Hayden is also a brand ambassador for Nirav's jewelry house. However, she has not spoken on the matter yet.

    Background

    Nirav has been declared a fraudster

    The celebrity jeweler has been accused in a staggering Rs. 11,400 crore fraud which was reported by the state-run Punjab National Bank at one of its own branches in Mumbai.

    The scam was being run by PNB's official to help Nirav and others get credit without guarantees.

    Since then, all his celebrity friends have been looking to end their ties with him.

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