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    Home / News / Entertainment News / AR Rahman is the new brand ambassador of Sikkim
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    AR Rahman is the new brand ambassador of Sikkim

    AR Rahman is the new brand ambassador of Sikkim

    By Ankita Chakravarti
    Jan 10, 2018
    12:30 am

    What's the story

    Recently, music maestro AR Rahman was crowned the brand ambassador of the Himalayan state of Sikkim.

    The official declaration was made by Chief Minister, Pawan Kumar Chamling at the inaugural ceremony of the Sikkim Red Panda Winter Carnival 2017-18 at Paljor Stadium, Gangtok.

    Here's to the man and the magic he creates.

    Details

    Here's how Rahman accepted the honor

    Rahman, who turned 51 on January 6, was overjoyed to receive the coveted honor.

    In his acceptance speech, he conveyed his pleasure at being anointed Sikkim's brand ambassador.

    He showered praises for the pristine beauty of the state, applauded its initiatives in diverse fields, and expressed his views about the warmth and hospitality of its people.

    He was as gracious as ever.

    Legacy

    Rahman's unending legacy

    Rahman's music is personal, yet universal, pushing boundaries, challenging conventions. His work is so prolific that we have a Rahman song for every mood.

    Distinguishing his music even in an incomprehensible language is easy. However, loving it takes time, but once done, it only grows.

    There is nothing like a bad Rahman song. Either you understand it or you don't. Such is his magic.

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