Apple stands firm on DEI—and Trump isn't happy about it
What's the story
Former US President Donald Trump has openly slammed Apple for its steadfast dedication to Diversity, Equity, and Inclusion (DEI) initiatives.
The tech giant recently reiterated its position on these policies at a shareholder meeting.
This criticism comes as part of Trump's wider campaign against DEI efforts in both public and private sectors.
CEO's stance
Tim Cook stands firm on DEI policies
Despite being under pressure from conservative groups such as the National Center for Public Policy Research (NCPPR), Apple has stood firm on its DEI commitment.
At the annual shareholder meeting, Apple CEO Tim Cook had clarified that the company would only change its policies if legally required.
Most shareholders backed this approach, further reinforcing Apple's commitment to an inclusive workplace culture.
Future adjustments
Legal changes may prompt future adjustments
Cook admitted that future legal changes may require policy adjustments. However, he stressed that Apple's commitment to keeping a respectful and inclusive workplace will not change.
He credited the company's success, in part, to its long-standing commitment to diversity.
As of late February, Apple's market valuation is an impressive $3.7 trillion, which goes on to show how effective its approach has been.
Hiring approach
Apple denies enforcing hiring quotas based on DEI
In the face of criticisms from Trump and conservative think tanks, Apple clarified that it does not enforce hiring quotas based on DEI initiatives.
Rather, the company focuses on creating an inclusive work environment where employees from diverse backgrounds can thrive.
This is what sets Apple apart from other major corporations like Meta, Amazon, and Goldman Sachs, which have scaled back or eliminated their DEI programs due to political pressures.
Campaign details
Trump's broader campaign against DEI initiatives
Trump's discontent with Apple fits into his broader crusade against DEI programs throughout the US.
He has previously called for the abolishment of diversity-centered programs in government and private businesses, arguing they unfairly disadvantage other groups.
It's uncertain whether Trump will pursue legislation against corporate diversity policies, but his response to Apple's stance makes it clear the DEI debate is far from settled. Meanwhile, Apple remains steadfast, viewing inclusivity as a strength rather than a weakness.